We are the design and development partner behind three unicorns... so far.

Afterpay website
Cashrewards app

We only work on products we believe in.

It’s that simple. We choose to partner with businesses and people that energise us with their ideas and have massive growth potential.

1.0

Full Service

As the old saying goes, it takes a village to build world-class digital products. Our cross-functional teams work in deep collaboration with you to produce top-notch technology.

2.0

Deep Partnerships

Technology is constantly growing and evolving, so why should our working relationship be any different? You won't find short-term engagements here. We consider you our partner, not our client, and we're invested for the long haul.

3.0

Big Ambitions

Working with ambitious partners is our bread and butter. What gets our team out of bed every morning is having the opportunity to design, launch and scale high-growth products for some of the world's most promising companies.

Tailored processes. Proven tools.

People talking on couches

Engage and discover

We dive deep into your business, your industry, and your customers to identify and understand the problem we're trying to solve. We talk to users, devour data, annihilate assumptions, and do experiments and research to steer us in the most promising direction. Our goal here is to learn as much as we can, as quickly as we can, before we scale into the next phase.

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man coding a mobile app

Design, build and launch

Now that we've established a direction, it's time to start flying towards it. Our cross-functional team moves quickly to launch your product, so we can get it in front of your users and make sure they love what we've created. Quality is at the heart of building your product for scale, and getting to launch is just the beginning of the journey.

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Iterate and grow

Now we're into the really fun part. Our cross-functional teams gather feedback from real world users and use this to rapidly iterate and improve your product. Having tight feedback loops and empowered teams means we can hone in on where the true value of your product lies. We focus our efforts on the features that work and cull the ones that don't. As you scale, we constantly evolve the product and team to sustain the same agility and resolution as the day we kicked off.

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The whole package

  • Product strategy
  • Data analytics
  • SEO
  • Content strategy
  • UX
  • Branding
  • Rapid prototyping
  • User research
  • Usability testing
  • Quality engineering
  • Brand strategy
  • Web development
  • Mobile development
  • DevOps
  • GTM strategy
  • Competitor research
  • Value proposition
  • Continuous delivery
  • Art direction
  • Concept design
  • Market research
  • Design principles
  • Accessibility
  • Information security
  • Systems architecture

Don’t sweat it. We've got you covered.

Our digital products are shooting for the stars, creating a liftoff so palpable that it can be felt from thousands of kilometres away.

In other words, we’re breaking records in the App Store and improving the lives of people around the world.

120x Afterpay's valuation increase since working with Dovetail

35M Active users across Dovetail's digital products

125 Countries where our digital products are used

Our exceptional team

A hive mind of bright Doves.

We’re a flock of techies, creatives, entrepreneurs, product wizards, and so much more. But most importantly, we’re human.

Man and woman working on their laptops together
People working on computers
Pizza lunch for Dovetail
Girl and Guys at desk
Two people working together at the computer
Two people playing table tennis
Man smiling at his computer
Man working on laptop in Auckland
Two people talking
Man smiling at his computer
People having staff lunch together
Man working on his computer
Man and woman working on their laptops together
People working on computers
Pizza lunch for Dovetail
Girl and Guys at desk
Two people working together at the computer
Two people playing table tennis
Man smiling at his computer
Man working on laptop in Auckland
Two people talking
Man smiling at his computer
People having staff lunch together
Man working on his computer
Man and woman working on their laptops together
People working on computers
Pizza lunch for Dovetail
Girl and Guys at desk
Two people working together at the computer
Two people playing table tennis
Man smiling at his computer
Man working on laptop in Auckland
Two people talking
Man smiling at his computer
People having staff lunch together
Man working on his computer