Who is Dovetail?

We are a team who have founded, grown and sold technology companies in Australasia and the USA.

Owned and operated by a team of entrepreneurs

Combining technologists that have themselves launched technology companies in the past with those that have led development for large corporations allows us to build innovative and exciting new products while also being able to integrate with complex environments of established corporates.

We understand the importance of strong product leadership, making tough trade-off decisions to keep projects within budget, staging releases to minimise a product’s time-to-market and iterating quickly based on feedback from customers and user-data analysis. We know what it takes to build a successful product business because we've been there ourselves.


  1. 01


    An 'I got this' attitude is our favourite type of attitude.

  2. 02


    A single chocolate covered brioche cream-filled artisanal doughnut is better than 6 plain glazed regular doughnuts.

  3. 03

    Continuous improvement

    If you're standing still you're falling behind.

  4. 04

    Honesty and candour

    We say what's on our mind, but always in a respectful way.

  5. 05

    Enjoy the journey

    We should enjoy what we do and make sure to celebrate wins along the way.

Meet the Doves

Management Team

  • Ash Fogelberg
    Managing Partner
  • Zoe Wilkins
    Head of Delivery
  • Nick Frandsen
    Managing Partner
  • Warren Durling
    Chief Operating Officer
  • Toby Cox
    Chief Technology Officer
  • Lee Corleison
    Head of Design & Creative Director


  • Auckland

    Shed 8, City Works Depot 77 Cook Street, Auckland 1010 New Zealand
  • Sydney

    165 Riley Street Darlinghurst NSW 2010 Australia
  • Melbourne

    710 Collins Street Docklands VIC 3008 Australia

Awards and Recognition